Scaling to the Smartphone: How Marketing Can and Should Adapt to Mobile Technology

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Smartphones aren’t only for texting and emailing anymore. New apps are coming along to help today’s execs and business owners promote their businesses to existing customers, as well as gain a new audience. By using an app to market your business you are gaining potential customers, and at the same time saving yourself time and money.

Evernote is fantastic because there is a desktop version as well as an app. Evernote markets itself as being able to capture and save everything: Your ideas, your likes, and things you hear, and things you see. These items can be saved and later retrieved to use in notes for articles and social media postings.

HootSuit has been around for a while, and is still a great addition to every marketer’s app collection. HootSuit brands itself as a “Social Media Dashboard”. It helps you schedule and organize postings for Facebook, Twitter, LinkedIn, Google+, and more. Not only does this help you save time, but it keeps material fresh for your followers and readers. Hootsuit is not free, but it has a free trial so you can test it out to see if it’s the right fit for your company.

IReach is an app found in the HubSpot App Marketplace and it puts out a press release online to over 1,000 websites including PR Newswire. Like HootSuit, IReach isn’t free. There is a $179 fee for the press release.

If you are in the midst of writer’s block, or just aren’t wanting to write at the moment, Zerys  can help. The Zerys app allows you to post a topic and title suggestions about the article, and then alerts writers who may want to write the article for you. You then can request edits, approve the article, or reject the article. Zerys can help generate article titles if you are stumped, as well.


Moveable Ink is a great source for those who use mass email communications. Moveable Ink can help liven up your emails by adding RSS feeds and live content from your webpage and displaying videos in the email instead of an attachment. Moveable Ink can also send emails only to those based on certain demographics and regions, if you choose. Email contents can also change based upon weather conditions in the intended region. Moveable Ink is not free, but you can request a trial run on the webpage.

These are only a few of the apps generated to help marketers. The best things to do is to evaluate your business, and what your needs are, i.e., if you are more social media based and rely on short posts Zerys may not be the best thing for you and your company. However, if you’re a blogger Zerys would be a great fit to add to your resources. Apps will not replace traditional marketing methods, but they are a resource that should seriously be considered.

About the Author:

Blair Thomas is an electronic payment expert, who loves all things finance and planning.  He is also the co-founder of eMerchantBroker.com, so if you need to get approved for a bad credit merchant account he’s the guy you want to talk to! If you would like to see what he’s up to, add him to your Google+ circle.


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